Thursday, June 21, 2012
Summer 4Wheeling

The Summer issue of 4WDrive magazine hits newsstand racks on July 2nd, 2012. 

The newsstand draw has been increased by 38% thanks to Coast to Coast and promotional support at Shoppers Drug Mart.

Sales of the recently re-designed magazine are up 23% from prior year, as the new look and improved distribution are kicking into high gear.

The cover features a strong action-oriented image.  A bold sky bar.  Agressive type treatment.  Benefits abound.  Look for sales to spike on this one.

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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