Tuesday, July 26, 2016
The Fall 2016 issue of Fly Fusion is scheduled to hit newsstands August 22, 2016.
This cover is a great example of what we call a “Top Predator” cover, which shows an angler in action, doing what they love best.
It’s also a good example of what we call a “Poster” cover.
It also is the first time a female angler has been used for the cover. But here’s what publisher Jennifer Bird, had to say about this cover:
This cover is a great example of what we call a “Top Predator” cover, which shows an angler in action, doing what they love best.
It’s also a good example of what we call a “Poster” cover.
It also is the first time a female angler has been used for the cover. But here’s what publisher Jennifer Bird, had to say about this cover:
We fully realize that any time a woman angler graces the cover of a magazine or makes an appearance in a film or TV show, it becomes a topic for conversation. The publisher/producer gets a hearty pat on the back for their contribution to showing equality or a thumbs up for reaching out to women in an attempt to grow the sport.
But in all honesty, we haven’t put a woman on the cover in 51 issues for precisely this reason. We have no interest in using our publication for this purpose. Fly Fusion is a magazine for anglers passionate about fly fishing. We want it to grow your addiction to the sport, to develop skills or techniques that enhance your ability to fool that elusive trout (or steelhead, bass, tarpon, insert favourite species here), to take you to another place, to escape.
One of the ways we do this is by showing badass anglers on breathtaking waters in images shot by the best photographers in our industry. And this issue is no exception. Timbre is the real deal. So – if you flip to the contents page to see what feature we are running about women in the sport of fly fishing, you may be disappointed, there isn’t one. But, if you want to land some huge browns on a monster streamer this fall, you’re in luck, we’ve got you covered!
But in all honesty, we haven’t put a woman on the cover in 51 issues for precisely this reason. We have no interest in using our publication for this purpose. Fly Fusion is a magazine for anglers passionate about fly fishing. We want it to grow your addiction to the sport, to develop skills or techniques that enhance your ability to fool that elusive trout (or steelhead, bass, tarpon, insert favourite species here), to take you to another place, to escape.
One of the ways we do this is by showing badass anglers on breathtaking waters in images shot by the best photographers in our industry. And this issue is no exception. Timbre is the real deal. So – if you flip to the contents page to see what feature we are running about women in the sport of fly fishing, you may be disappointed, there isn’t one. But, if you want to land some huge browns on a monster streamer this fall, you’re in luck, we’ve got you covered!
 |
|
|
Comment
Tweet
Tuesday, July 19, 2016
The third of five SIPs from the Legion Magazine this year is set to hit newsstands on August 8, 2016. As we often do, we have two covers, one for the front of the magazine, and one for the back, so it can be displayed either way, or with double facings to show both covers.
The issue retails for $14.95.
Art Director Jason Duprau chose gritty archival images to provide the realistic context for the the content.
The issue retails for $14.95.
Art Director Jason Duprau chose gritty archival images to provide the realistic context for the the content.
 |
|
|
Tuesday, July 12, 2016
The August 2016 issue of Horse Sport is set to hit newsstands on July 25, 2016.
Art Director Sieu Truong has created an elegant, timeless, “classic profile” cover. This angle shows off the muscular pose of the horse, and the fabulous posture of the rider.
With the rider’s head gear gently kissing the logo, the horse’s tail bleeding deftly off the left hand side, and the red ribbon in the upper right corner working its magic, this cover has achieved the “layering” that gives it pop in all the right places.
Lots of juicy benefit-oriented hooks, but the main image remains the focus and is clean and uncluttered.
Horse Sport is on a roll: 16 issues in a row have sold more copies than prior year’s issue in the respective time slots.
In 2015, newsstand sales spiked 158%! Plus, this lift was achieved while raising the cover price to $5.99 from $4.95…an increase of 21%. This combined resulted in a 212% lift to newsstand revenues.
Art Director Sieu Truong has created an elegant, timeless, “classic profile” cover. This angle shows off the muscular pose of the horse, and the fabulous posture of the rider.
With the rider’s head gear gently kissing the logo, the horse’s tail bleeding deftly off the left hand side, and the red ribbon in the upper right corner working its magic, this cover has achieved the “layering” that gives it pop in all the right places.
Lots of juicy benefit-oriented hooks, but the main image remains the focus and is clean and uncluttered.
Horse Sport is on a roll: 16 issues in a row have sold more copies than prior year’s issue in the respective time slots.
In 2015, newsstand sales spiked 158%! Plus, this lift was achieved while raising the cover price to $5.99 from $4.95…an increase of 21%. This combined resulted in a 212% lift to newsstand revenues.
 |
|
|
 |
|
|
Tuesday, July 05, 2016
Caitlyn Jenner (formally Bruce Jenner) poses for Sports Illustrated, with her gold medal, to celebrate the 40th Anniversary of her Olympic win in the decathlon at the Montreal Games in 1976.
Apparently, the medal typically resides in her “nail drawer” now. Jenner is 66 years old.
The cover features a strong sky bar sell for the main feature, a cut out of an old SI cover, and a gold Double Issue stamp in the upper right area, plus good use of the “real estate” on the left hand side.
Look for sales to spike.
Apparently, the medal typically resides in her “nail drawer” now. Jenner is 66 years old.
The cover features a strong sky bar sell for the main feature, a cut out of an old SI cover, and a gold Double Issue stamp in the upper right area, plus good use of the “real estate” on the left hand side.
Look for sales to spike.
 |
|
|
About Me
Scott Bullock
 |
|
|
scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
 |
|
| Kelly says: | |
Any news on how it performed on newsstands?... |
|
