Thursday, November 29, 2012
Polar Bears Cool
The December 2012 issue of Canadian Geographic features a cover story on Polar Bears. I hope you Like It as much as I do.

Polar Bears are to Canadian Geographic what Angelina Jolie and Brad Pitt are to celebrity titles…i.e. sexy idols for their readers that really help sell copies.

This cover shows a mother Polar Bear with two adorable cubs in tow, staring us down. While the supporting sell lines may be a bit hard to read (all white drop out on ice and snow), the cover should still sell extremely well.

  • Rule #2:  Subject Matter Matters
  • Rule #30:  If it works, keep doing it

Check out these other great Polar Bear Covers:

  1. SIP Cover from 2010 was Best Seller that year…an increase of 16% better then the overall average in terms of units, and 121% better in newsstand revenue as a result of the $12.95 cover price
  2. December 1996 cover was the second best seller that year, and performed 18% better than the average of all other issues combined
  3. December 2005 cover was the second best seller that year, and perfomed 7% better than the average  of all other issues combined
- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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