Wednesday, January 05, 2011
Nice Snowman
The October 4th, 2010, issue of Maclean’s generated massive controversy.

Remember this fantastic cover?


Rule #6:  Be Controversial….usually works to lift sales.

So, did sales snowball, or did moral indignation cause a meltdown?

Sales will top 14,000 units.  Last year’s issue in the same time slot sold 8,184 copies.

This is an increase of 71%.

The sell-through efficiency is the 4th best posted in 2010…excellent news on profitability for all players in the supply channel.

Does anyone want to guess on how well it sold in Quebec?

Excluding double issues (which enjoy a longer on sale period), the average sale for the twenty-eight (28) preceding issues was 9,130 copies.  Therefore, the Snowman issue beat the average sale by over 53%.

Furthermore, when excluding double issues, the Snowman is either the #1 or #2 selling issue of Maclean’s in 2010 thus far (the March 8th issue, shown below, was wildly successful too).


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
Blog Archive
2017 (75)
2016 (43)
2015 (86)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)