Here’s what art director Christine Dewairy had to say:

“November was fun to do. There was much lively debate on how best to illustrate a multi-layered trend piece on the rise of breadwinner moms and stay-at-home dads. Do you go with the working mom, the beleaguered dad, kids or no kids? In the end, we wanted to have our cake and eat it too, to capture not just one facet of the new family model, but the whole dynamic. The best way to do that is to shoot a real family, who are living the trend. Models simply don’t interact with each other as convincingly. It’s amazing what you can get when you put real people in a studio and just let them be who they are. The image itself riffs on a traditional family portrait, with the male and female roles reversed. This family felt extremely comfortable in those roles.”