This new award was created to recognize a magazine for outstanding achievement for overall circulation marketing efforts including ongoing campaigns and/or retail programs that do not isolate just one issue or campaign.

The judges noted that PMB results place Canada’s History as the No. 1 magazine in Canada for readers per copy at 23 readers per copy and a total PMB readership of 847,000…validating the name change/branding strategy, and a tribute to the outstanding work of the circulation team headed up by Danielle Chartier, with support from veteran circulator P.J. Brown and myself, Scott Bullock.

Also noted: Three covers established new records for their respective time slots, with the Dec/Jan issue setting a new all-time sales record with 5,256 copies sold…22% better than previous best. The magazine now sells at Shoppers Drug Mart, Loblaws, Wal Mart, London Drugs, Overwaite, Sobeys, in addition to Chapters, LS Travel, and Presse Commerce. Strategic retail promotions were implemented to support the switch to mass market newsstand supply.

Also noted were exceptionally strong renewal rates.