Abe was a Babe Sells
The launch issue of Exploring History, a brand extension from National Geographic, performed exceptionally well, according to a recent article in The New Single Copy, by John Harrington.
The issue, which went on sale in September of 2011, sold 103,000 copies in North America, at a 45% efficiency. Their second issue, featuring Ben Franklin went on sale in November of 2012.
We blogged about it here: http://www.coverssell.com/?p=4136
- Scott Bullock
About Me
Scott Bullockscottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
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