Thursday, August 11, 2011
The National Post (Thursday July 28, 2011) in the Arts & Life section, reports on a study by the University of Buffalo’s Erin Hatton, that looked at covers of RollingStone over four decades.  The findings indicate that women celebrities featured on the covers of RollingStone are much more likely to be “hypersexualized” then covers featuring men.

According to the article, “In the 70’s, 1% of RollingStone covers featured men who were ‘hypersexualized’, by the 2000’s, that had reached 2%  Hypersexualized images of women, however, went from 6% in the 1970s to 61% in the 2000’s. The author of the study goes on to say that:  “There’s a mantra nowadays that we have ‘equal-opportunity objectification”.  That’s not the case.”   According to RollingStone’s media kit, 5.64 million women read the magazine, or 44% of the total audience.  Only 9% of the audience is 55+ years old. 

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

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