The Oct/Nov 2010 issue of Canada’s History (formally The Beaver) hits newsstands on September 27th.   This will be the fourth issue since the venerable magazine re-branded.

This cover subscribes to the notion that when in doubt, commit to the main cover subject in a radically clear way.  No need to add hooks that will distract the newsstand browser from the main selling proposition.  The sky bar too, which often offers three additional reasons to buy, has been honed down to push just one story.

Rules in play on this issue:

Rule #12:  Use Bold Type
Rule #21: Use Numbers
Rule 24: Always ask:  What are we selling?

This cover demonstrates that we are selling a major milestone in military history in Canada…so why be shy about it?

Look for special POP displays at Chapters/Indigo, HDS and Presse Commerce locations.