Fly Fusion is a quarterly magazine focused on fly-fishing addicts, both in Canada and the United States.

We approached the cover design on this issue almost as if it were an SIP (Special Interest Publication).

You will note that the word “Steelhead” appears four times:  First in the drop down box, secondly as the main selling feature, third with a supporting sell line and fourth with the bottom reference to Trey Combs, steelhead author.  And in case you were wondering, yes that is a monster Steelhead that you are making eye-contact with emerging from the depths.

   1. Radical Clarity
   2. Committing to the Cover
   3. The 3-Second Rule

These were the guiding rules used.  The Fall 2010 issue goes on sale August 23rd.  Cover price $7.95.