Wednesday, February 26, 2014
Check Up on Vanity Fair Anniversary Cover
In a blog post dated October 10th, 2013, I chose Vanity Fair’s October 2013 issue as Cover of the Week.
I’m surprised to report that newsstand sales were mediocre, selling 6% less than the average of the other 11 issues in 2013. It sold better than five issues, but worse than six other issues of VF 2013.
The big seller for VF in 2013 was its September issue, featuring “Diana’s True Love.” It sold 49,059 copies at a 49% sell-through in Canada, compared to just 33,027 for the October issue.
- Scott Bullock
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Scott Bullock
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scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
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