Wednesday, June 17, 2015
57 Media Spikes : Checkpoint Number Six
Welcome to checkpoint number six.

Number six in our series of six and the final summary of 57 Media Spikes.

Whew—you can exhale now. Thanks for staying along for the ride. Including these checkpoint summaries, you've been with me for 63 messages. Abut 6 months along now. I hope you've enjoyed and have been able to use some of the tips and ideas in your business practice to improve your business.

#51: Waiting on tables. Powerful place based marketing by one enterprising jeweller gave them a big creative footprint that literally put their catalogue in the foodcourt. Top of Mind from Top Of Table.

#52: What's the best media? WELL- let me ask you...What do you want to do? Who do you want to reach? How much can you afford to spend? What do you want to say? Every campaign has —or should—have their own media mix. And magazines, well they are a perfect place to be a good storyteller.

#53: Radio. The music is the bridge that connects my past to my present. Radio is always theatre of the mind because the listener is painting the special effects in their own mind from the narrative you provide. We also gave you a link to our 10 part series on radio by clicking here.

#54: Television advertising is alive and well and living in your living room, basement, bedroom, kitchen, garage, handheld, laptop and our thirst for it is unquenchable.  When you're advertising, TV means you are on stage performing. Don't miss your chance to shine.

#55: While social media is gaining traction and usage, it remains a sociable environment, and less so a sales environment. But like all other media, it is evolving to find ways to monetize itself. Right now it seems you need to work very hard to make your ads work rather than your ads working hard for you.

#56: On The Road Again with Willie Nelson and the thousands of billboards he's seen in a lifetime of touring. Outdoor media is your chance to Make Some Noise Without a Sound. We also provided a link to our 10 part series on outdoor media by clicking here.

#57: You are HERE! Just like our series opened. We've explored lots of media options, history and links to multiple sources that I hope were worth the price of admission - Your name and email address was worth it to me.

The 57 Media Spikes email series has come to its conclusion, but also come to a transition the inner circle if you'd like to continue to receive additional media commentary.

Thank you.  I look forward to seeing you as part of the Spike of Angels Inner Circle

It has been my privilege. Thank you. Be well.


Dennis Kelly

100 Days Of Summer Savings

In appreciation of your loyalty, and in recognition that June 2015 marks my 20th Anniversary owning First Impressions Media, and as my way atoning for the link hiccup, you are offered a 20th Anniversary discount.

Nine Secrets is available for an unheard of deal of $20. Yes that’s right, only $20 for
Nine Secrets which may transform your business, JUST LIKE THAT.

This is a summer discount of 100 days and will end at midnight, EST, on Friday September 4th, 2015.

The new link for this special offer is: Nine Secrets - 20th Anniversary - 100 Days of Summer - for $20 Deal

Thank you dear Masthead readers for your loyalty. My regrets for any inconvenience you encountered.  I hope you enjoy Nine Secrets and I encourage you to invest in YOU with this Special, One Time Only, 20th Anniversary offer for $20.
- Dennis Kelly
About Me
Dennis Kelly
A professional to his fingertips, Dennis Kelly of First Impressions Media brings a deft touch as your media magician. Extracting incremental media value for you from suppliers is second nature for Dennis. His versatility in all media is bred of 3 decades of hands-on media planning & buying experience in the media trenches. As a steward of your media budget, Dennis excels in delivering smart, efficient, creative and targeted campaigns to showcase your creative to the right audience.

Dennis is the author of “ 9 Secrets of How To Improve Your Advertising” and is available to Masthead Reader for $197 through a special offer at this link
Most Recent Blog Comment
Dennis Kelly says:
Thank you Gloria. What a perfectly apropos link. Thank you for sharing that. You are quite correct. ...
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