Tuesday, December 23, 2014
Media Spike #20 – Be Sure To Send Your Question In the Form Of A Question
Oh good, you’ve come back. Nice to see you again. By now you’ve gathered I take my media planning buying and role very seriously. There is a lot of behind the scenes work in creative and production and media planning departments before any campaign makes it to the media. But once it’s out there ‘on the page’ (or other media), then you’ve put all your eggs in that particular basket. Buying the space is the last stop before the campaign reaches the point of no return.

We also recognize that each media is different to different people. And my services, while all in the same portfolio of media planning and buying, are delivered in unique combinations to each client as required. So as our series continues, we will offer up this opportunity for your consideration.

What would you like me to write about?
A particular media challenge?
A brief How To on purchase and placement of ad space?
Where should we advertise?

In our response, we will be as thorough as we’re able and share your question and our answer with all readers. To protect identities, but to ensure I do provide authenticity, your initials and your city will be the only acknowledgement posted as the source of the question.

Sound good? I hope so? Tell me what you’d like written about? How can I help?

Stay tuned.

P.S.  Watch this…when you actually begin to formulate the question and write it down, you will often reveal to yourself the very answer you’re looking for. See for yourself. Ask me a media question. Before it gets to me, I’ll bet you have a clearer idea already about what needs to be done. Self discovery is amazing.

- Dennis Kelly
About Me
Dennis Kelly
A professional to his fingertips, Dennis Kelly of First Impressions Media brings a deft touch as your media magician. Extracting incremental media value for you from suppliers is second nature for Dennis. His versatility in all media is bred of 3 decades of hands-on media planning & buying experience in the media trenches. As a steward of your media budget, Dennis excels in delivering smart, efficient, creative and targeted campaigns to showcase your creative to the right audience.

Dennis is the author of “ 9 Secrets of How To Improve Your Advertising” and is available to Masthead Reader for $197 through a special offer at this link
Most Recent Blog Comment
Dennis Kelly says:
Thank you Gloria. What a perfectly apropos link. Thank you for sharing that. You are quite correct. ...
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