Oh good, you’re here.

Are you shivering from all those cold-calls? If you’ve ever called 100 people a week, only to get voice mail, hang-ups, or rude prospects then you know it’s a brutal way to get your message out there. Even setting an appointment with people who don’t really want or need to see you can be tough slogging.

Yet thousands of professionals of all stripes continue this daily ritual in the hope
of striking on ‘exactly’ the right day when the prospect needs just what you’re selling. I wince at the odds. If you continue to do this, I applaud your tenacity.

While it is not a forte of mine, I do respect Cold-Calling. If done properly, it can be a very powerful lead generator. If you’d like to learn or polish your skills in this area, there is no-one better than Wendy Weiss, the Queen of Cold Calling. To find out more, click this link.

Certainly like any communication effort, if it works for you and is delivering results and sales at a price point that is efficient for you, then by all means continue.

I do encourage you though to consider multiple means of sales.
Test small to learn big.

You don’t think so?

This e-mail series did EXACTLY that. By the time you get to today’s message, there may be tens or hundreds or thousands of readers who have absorbed this type. Lucky me if that’s the case. BUT at the very outset, I tested small. It was sent to seven (7), yes seven people.  Contacts in Toronto, Canada, the United Kingdom and Florida, United States to TEST if it was working.

And you know what?  It WASN’T!! There was a hiccup in the original link that was to take you to the PDF for your first download.

If you were to come along now, hundreds or thousands of readers later, and I didn’t know it wasn’t working, imagine how sloppy that makes me look. Rather diminishes my prospects I’d say.

By testing small, I was able to isolate and fix the problem before my recipient list grew to the enviable size it is now. That’s how every ad of yours should earn its stripes. Being marketplace tested.

Stay tuned.

"Like to learn more? Nine Secrets of How To Improve Your Advertising and How To Actually Make Your Ads Outperform Your Competition  is not for everyone.  It’s for smart marketers who want proven tips to make their ads work harder and smarter.

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