Welcome to Checkpoint Number Four

A summary of our fourth two weeks, and 10 more Media Spikes, together.

#30: Be creative. Be different. There is a world of ME TOO!  Do something unexpected. Not bizarre as that sends the wrong message, but do something that helps your ad get noticed.

#31: Magazines are the leading source of word of mouth recommendation. Use the power of print to capture attention and build sales.

#32: Remember five simple steps to improve your advertising: 1: Why Are You Advertising? 2) Stress the Benefits of Your Service. 3) TEST, and TEST and Keep TESTING your ads 4) Be choosy about where you choose for your ads to appear 5) Be Creative . Look to opportunities within the pages of each magazine to STAND OUT.

#33: How Can I Help You Today? - e-mail me: dennis@firstimpressionsmedia and tell me how I can help.

#34: The coldest place in the world can be cold calling. If you must do it, please access and get help from Wendy Weiss- the Queen of Cold Calling.

#35: Keep TESTING. The cost of advertising is huge today and price is always a factor. But it's not the only factor. We looked at social media testing done in March 2013 by Christopher Null. Not unlike all other media, the best direction is to start small. Test to see what's working and by the way- keep testing.

#36: Few sales are 'Instant'. It has taken time to nurture and grow that relationship for any one sales message in any media to be the trigger which makes the sale. As a seller it can't happen soon enough. As a buyer, we're not in such a hurry. Be consistent. Refresh yourself occasionally, but keep the name out there and never stop marketing.

#37: Turning initials back into words. Demystifying some of those strange and cumbersome media terms and abbreviations. Remember, The Power of 26 is in everything you say and write.

#38: Are you a problem solver? Of course you are. You have expertise in something that someone is looking for right now.

#39: It costs HOW MUCH? We presented six scenarios of how $100,000 could be deployed. Amazing to discover the same budget will buy so many different options!!

#40: Don't let your history compromise your future. Adapt to embrace the technology as it works for you, but do so gradually. If it ain't broke, don't try to fix it. Gosh you have been busy. Keeping up with these tips everyday. I appreciate you taking the time. I hope they are of interest to you.

Thank you for your continued interest and support. The Media Spikes will resume their standard delivery pattern. Once again, please don't hesitate to send me any media questions. As always, I'll do my best in response as quickly as I'm able.

Thank you. I look forward to hearing from you.

Stay Tuned.

Dennis Kelly
dennis@firstimpressionsmedia.ca


"Like to learn more? Nine Secrets of How To Improve Your Advertising and How To Actually Make Your Ads Outperform Your Competition  is not for everyone.  It’s for smart marketers who want proven tips to make their ads work harder and smarter.

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