Hello again and welcome to Media Spikes Checkpoint Number Two. A summary of our second wave of 10 more Media Spikes, together.

#11: Marketing messages are everywhere. Consumers have short memories. Keep marketing all the time. In order to Stand Out, Be OUTSTANDING!

#12: Deliver your message with Impact. Punctuate Your Point

#13: What challenge are you solving for your client? How Can I Help You Today?

#14: There's too much money at stake to rely on 'gut' or a 'hunch'. Test your ads. Remember with Testing there is No Failure- only Results

#15: People love to be communicated to in different ways. When you've tested your ads, and see what's working, use multiple media mixes to be in front of your target  group as regularly as possible.

#16: Television remains among the most dominant and influential media choices available.  It is constantly being reinvented and refreshed, but it still commands mass audiences in a  world filled with niche targets.

#17: A world of communications at our fingertips- Thank You for staying connected with me!

#18: The relentless barrage on our senses with media everywhere makes it a greater challenge to be recognized. When you've found a media- or multiples- which work, stay there constantly until they stop working.

#19: Your headline is carrying the bulk of your ad. If that doesn't attract your candidates, then the best media placement ever is moot if no-one reads the message. Create Stopping Power!

#20: There's a lot of behind the scenes work to make any campaign look easy. If you remember my clients' messages and pictures but don't recognize me, then I've done my job very well.

Once again it continues to be my privilege to be welcomed into your day.
Thank you for your continued interest and support. The Media Spikes will resume their standard delivery pattern. Don't hesitate to send me any media questions. I'll do my best in response. Thank you. I look forward to hearing from you.