Last week, Steve Rubel at Micro Persuasion shared his five reasons that text is still “king of the web” – over other formats such as video. One is an idea we should all keep top of mind (especially as most of us live it): a pretty large percentage of your site visitors are viewing from work, where they’re a lot less likely to watch a video and more likely to be looking for specific information to scan through (or entertaining distractions, but that’s another post).

Rubel makes a very good point if you do have video: make sure to surround it with quality keyword-rich text. It’s how Google’s going to find your video, and it’s how people are going to know what it’s about without watching it.