Want more clicks on links to blog posts, articles and other stories? SEO says we should spell out keywords in the title, but sometimes, you need to make the decision to intrigue the reader instead.

Glamour’s Vitamin G health blog is excellent at this. Despite the fact that the author works in the same field as me, with the same information and even many of the same press releases – so the information she shares is rarely if ever new to me – I just can’t help clicking. Like this one:

Breakfast at Your Desk: Cold and Flu Season is Here – Eat This to Protect Yourself

You want to know, right?