Thursday, September 30, 2010
How to get more clicks
Want more clicks on links to blog posts, articles and other stories? SEO says we should spell out keywords in the title, but sometimes, you need to make the decision to intrigue the reader instead.

Glamour’s Vitamin G health blog is excellent at this. Despite the fact that the author works in the same field as me, with the same information and even many of the same press releases – so the information she shares is rarely if ever new to me – I just can’t help clicking. Like this one:

Breakfast at Your Desk: Cold and Flu Season is Here – Eat This to Protect Yourself

You want to know, right?
- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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