Launching a new site, or relaunching a current one? Make sure that your decisions on the design will stand the test of time. Sometimes, a decision that seems small can have long-lasting implications.
Take images, for example. Chances are, your content will follow a template and that template will have standard image sizes across the site. Your first thought might be that the actual size of the images isn’t a big deal: you can change them later, right? But often, especially on sites that keep a lot of content live over the long term, you’re stuck with the image sizes you started with – unless you want to go back and change all the old ones. The sizes you choose could also make life harder or easier for your web editors or producers – non-standard sizes are often harder to find.
The bottom line? Make sure to consult the people using the site and the system, and think about how you’ll feel about decisions in three to five years.