Thursday, September 11, 2008
Now here's a good use for a magazine website

Thanks to Corinna vanGerwen and Ivor Tossell for passing on this new feature on Wired: they’re blogging, from start to finish, the creation of a feature story on Charlie Kaufman, which will run in their November issue. 

Obviously anyone interested in journalism will be interested in this blog. But Tossell posed the question (on Twitter): would this kind of thing appeal to non-journalists, i.e. the general public?

Specifically? I don’t know. But in general? Yes, I personally think that any devoted magazine reader would be interested in a behind-the-scenes look at their favourite magazines. And I think this is a great use of a magazine’s blog – it’s a way to add personality to your brand and to develop community, making readers feel “in the know”. Blueprint used to do a great job of this before Martha killed it.

What do you think? Would you read this kind of content, and do you think your users would?

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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