Thursday, October 23, 2008
10 top clickable newsletter subject lines

I subscribe to a lot of magazine site newsletters, and I keep a file of the ones whose subject lines I found extremely clickable, the ones I would have opened even if it weren’t my job. Here are some of my favourites – use them as inspiration for your own newsletter and article titles.

• The sexiest hair right now – try it! (Glamour)
• Six-minute salmon, organize your kitchen, 7 performance foods (Health)
• The 125 best foods for women (Women’s Health)
• The city’s 10 best dressed (Toronto Life)
• 5 simple outdoor decorating projects (Martha Stewart Living)
• I burned HOW many calories? (Runner’s World)
• Drop 10 lbs. by snacking (Women’s Health)
• Our best freeze-ahead recipes (Everyday Food)
• Best foods for runners (Runner’s World)
• Cut your breast cancer risk: A decade-by-decade guide and more (Health)

Would you open these?

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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