Tuesday, May 05, 2009
How do you define your product?
Love this blog post (first in a series on the old vs. new rules for media) from Steve Pratt on content vs. distribution. The gist: instead of defining yourself by your platform (a “magazine”, a “newspaper”, a “TV station”), define yourself by your content. Platforms are a means to an end, not the end itself.
- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
Most Recent Blog Comment
I'm there says:
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
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