Monday, November 03, 2008
The easiest way to add blogs to your site

Yes, it’s nice to have blogs integrated into your site architecture. But if you’re low on budget and still want to launch a blog (or many), the cheapest, easiest option is to do what American magazine VegNews did and create blogs on one of the excellent free platforms out there (for instance, they use Blogger; I use WordPress) then just link to them from your home page.

Their three blogs (Café VegNews, Press Pass and This Just In!) are featured in a block on the home page (pictured above) but link out to their own Blogger pages. It’s really a great idea: not only is it an easy and cheap way to add blogs to your site, it’s a low-investment way to experiment with blogs, decide what topics work for your audience and find out how well the blogs perform.

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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