Thursday, April 01, 2010
On designing for the iPad
From an interview with Wired creative director Scott Dadich:
"The framework of magazine design is predicated on the fact of gluing two pieces of paper together. There’s a conversation that happens between those two—whether it’s text and image, or ad and edit, or image-image. There’s a relationship between those two. When you take that away, when you take away the spine, and you reassemble it under a piece of glass, what you’re left with is a series of panes, or canvases. That fundamentally changes the graphic design is initiated and implemented."
"The framework of magazine design is predicated on the fact of gluing two pieces of paper together. There’s a conversation that happens between those two—whether it’s text and image, or ad and edit, or image-image. There’s a relationship between those two. When you take that away, when you take away the spine, and you reassemble it under a piece of glass, what you’re left with is a series of panes, or canvases. That fundamentally changes the graphic design is initiated and implemented."
- Kat Tancock
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2. Kat says:
12 April 2010 at 5:02 PM
That's a great question - I think it comes down to greater design freedom, ie designing around the story, not the platform. I'm excited to play around with some of the existing concepts.
1. Dave says:
8 April 2010 at 3:52 PM
So with the iPad (where readers only see 1pg at a time)...should we continue to design for it in traditional magazine style (vertical) -- or -- as soooooo many are saying, in horizontal style (which is fine for a desktop computer)...but what should be done for these eReaders, Tablets, and that new Mac product?
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Kat Tancock
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