Canadian Magazine Industry News
14 September 2010,     TORONTO
Ken Whyte named executive vice president at Rogers Publishing
Ken Whyte has been named executive vice president, consumer publishing at Rogers Publishing Ltd in an announcement made recently by president and CEO Brian Segal.

In the new role Whyte is responsible for overseeing all English consumer publishing, with the exception of Hello! Canada and LOULOU. The leadership team at LOULOU, Châtelaine and L'actualité will continue to report to Segal, according to the memo.

The appointment causes some shuffling in the Rogers Publishing consumer division. Effective immediately, vice-president, consumer marketing Kerry Mitchell will report to Whyte. As will senior vice-president, consumer publishing advertising sales Kathryn Brownlie and vice-president, consumer marketing Tracey McKinley. In her role as executive publisher of Hello! Canada, McKinley will continue to report to Segal.

Whyte joined Rogers in February 2005 as publisher and editor of Maclean’s. He also became publisher at Canadian Business, PROFIT, MoneySense and Chatelaine and was named vice-president, consumer publishing in August 2009.

This appointment prompts the question, is Whyte being groomed to take Segal’s position when he retires?

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