Canadian Magazine Industry News
10 September 2015, TORONTO
The Kit launches a pop-up magazine
"Fashion media brands around the world have introduced pop-up magazines with great success, and we wanted to bring that popular concept to Canadians," Laura deCarufel, editor-in-chief of The Kit, said. "The Kit Compact offers the best of Toronto style and beauty. Our team will be scouting local shops, test-driving style and beauty essentials and dissecting trends so our readers can plug into the best of the city — all in one place."
The Kit Compact will be available at:
- TTC stations (Bloor, Eglinton, Dundas West, Broadview and College)
- Various street locations (Yonge & Dundas, Front & York, Front & Yonge, Bloor & Bay, and Queen & Portland)
- Guest Services at Toronto Eaton Centre, Sherway Gardens, Fairview Mall, and Markville Shopping Centre (while quantities last)
- And online at thekit.ca/compact (on Sept.11)
The Kit is a free magazine, with 50,000 distributed monthly across Toronto. With a target audience of women ages 25 to 35, it focuses on inspiring women, fashion, trends, personal essays and photo shoots.
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