Canadian Magazine Industry News
2 September 2015,     TORONTO
SBC Skier staff find new home at Forecast Ski Magazine
In July, SBC Media, home to a variety of action sports publications including SBC Skier, filed for bankruptcy protection.

With plans to start its own ski publication to compliment its skateboarding, snowboarding and surfing titles, Toronto-based King Publishing Project, hired some of the talent from SBC Skier to form Forecast Ski Magazine, set to launch mid-September.

 

In total, five former SBC staffers have been hired: Jamie Reekie and Kevin Page, account managers; Mike Hartman, associate publisher; Travis Persaud, associate editor; and Jeff Schmuck, editor.

“As soon as I got the call that SBC had laid all their staff off, we started talks with certain staff members,” King Publishing Project’s Ryan Stutt, said. “Before I started King Publishing, I used to work at SBC for five years, so I have a lot of lasting friendships with the staff there, so on a personal level I hated seeing friends lose their jobs. It, of course, made a lot of sense to hire staff with 20+ years of experience in our industry, that didn’t exactly hurt. Now we’re the one stop shop for Action Sports media in Canada, with six titles across skateboarding, snowboarding, surfing and skiing.”

Forecast Ski Magazine aims to make skiing fun, showcasing stories, personalities and the best locations to ski. Facebook, Instagram and Twitter feeds have all been launched for the new publication to keep readers updated. Forecastski.com is also set to launch soon.

“I couldn’t be happier to launch Canada’s new ski magazine,” Schmuck, said. “From front to back to the web, Forecast will a be a fun and lighthearted media outlet for anyone and everyone who loves to ski, no matter who you are, what you do, when you started, where you live, why you do it, or how old you are. It will make you laugh, it will make you think, and above all else, it will showcase all aspects of skiing, and why it’s the most fun thing to do on the planet.”

The first of four issues will be launched at the International Freeski Film Festival (iF3), in Montreal September 24-26. After iF3, Forecast will be available via subscription, major Canadian newsstands and for free at ski shops and events across the country including the Toronto Snow Show.

“Free distribution in shops is a cornerstone of all of King’s titles, and we’re excited to bring that into the skiing community," Hartman said. "We want to do whatever we can to minimize any barriers to getting Forecast into the hands of skiers."
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