Canadian Magazine Industry News
8 December 2014,     TORONTO
The Agenda takes on Canadian magazines
 
The Agenda with Steve Paikin tackled the future of the magazine industry during a recent episode of the TVO show. Jonathan Kay, the newly appointed editor-in-chief of The Walrus; Haley Cullingham, editor-in-chief of the Montréal-based Maisonneuve; Sarah Fulford, editor-in-chief of Toronto Life and Steve Maich head of Rogers Publishing all participated in the discussion. Topics ranged from the impact digital has had on print magazines to whether or not women read more magazines than men.


Jonathan Kay on the industry: “You're not battling for people’s money, you’re battling for people's time.”

Sarah Fulford on her publication: “Toronto Life magazine seeks to be irresistible and indispensible.”

Steve Maich on ads: “We don’t have an audience problem in the industry, we have a revenue problem.”

Haley Cullingham on the much disputed “death” of the print magazine: “An obvious example is records/LPs. Twenty years ago nobody wanted to buy them and as things became more and more digital—people have an affinity for something they can hold… I think there’s something about print magazines that people like and they’re going to be around for a long time.”
Story Tools
Most Recent News Comment
Anonymous says:
Not an industry first as Time did this last year first with an iPhone. What a horrible idea. High-en...
Most Recent Blog Comment
Jim A. says:
I also purchased an Android tv box just a short while ago, with the intent of cancelling or, at the ...
Blogs
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Masthead Web Edition Archives
More Archives