Canadian Magazine Industry News
27 September 2013,     TORONTO
Rogers launching Next Issue Canada with Whyte as president
Rogers Media has partnered with Next Issue Media to bring the 'all-you-can-eat' magazine subscription service, founded by a group of major American publishers, to Canada.

Next Issue Canada will be available Oct. 15 to a limited audience and will officially launch Dec. 15, offering paid subscribers unlimited access to more than 100 titles through a sole tablet app on iPad, Android, or Win8 devices.

Next Issue was formed 2009 in the U.S. by Conde Nast, Hearst, Meredith, NewsCorp and Time Inc. With Rogers on board, participating magazines like Chatelaine, Maclean's, Flare and Sportsnet join the digital newsstand.

That means come Oct. 15, U.S. Next Issue subscribers will also be able to access Rogers's magazines, alongside already-available titles like The New Yorker, Vanity Fair and Esquire.

Akin to the Netflix model, customers will have unlimited access to all available monthly magazines, for $9.99 per month. A $14.99 subscription will include access to all weekly publications. Both membership tiers include back issues.

The service comes to market Oct. 15 with exclusive access to Rogers wireless and cable customers for a two-month free trial. It opens up to all Canadians on Dec. 15, with a trial free month. A French version of the app is scheduled to launch in 2014.

Leading Next Issue Canada as president is Ken Whyte, who vacates his position as president of Rogers Publishing and Custom Content. Keith Pelley, Rogers Media president, fills that role for the interim.

"The Next Issue platform is the future of magazine content consumption," said Whyte in a statement. "It retains the best of print while making the content come to life vividly, giving readers a more personalized, interactive experience," he said.

According to Rogers-owned Canadian Business, Whyte said an eight-figure investment is being made for promotion, marketing and distribution of Next Issue Canada.
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