“The vision for Betting Essentials is to provide a best-in-class affiliate program that leverages Postmedia’s brand, editorial authority, audience and reach to fulfill Canadian consumers’ interests and demands,” said Gerry Nott, senior vice president, editorial at Postmedia.

Postmedia is partnering with Canadian-based premium online sports betting and casino platform BET99 for the launch of Betting Essentials.

As a Canadian operator, BET99 produces betting content on all major league sports to enhance Postmedia’s editorial sports and sports-betting coverage on its Ontario-based news websites, including National Post, Toronto Sun, Ottawa Sun, Ottawa Citizen, The London Free Press, and Windsor Star.