Canadian Magazine Industry News
5 June 2013,     TORONTO
Mountain Life publishers launch new outdoor annual
The publishers of Mountain Life Coast Mountains and Mountain Life East are looking to build their brand with a new tabletop annual featuring in-depth editorial and photography for outdoor enthusiasts. 

Called Mountain Life Annual, the "book-type" publication hits select newsstands and specialty stores, including Mountain Equipment Co-op, in July. “It’s going to look like a beautiful item that you don’t want to move off your coffee table, that you can go back to again and again,” said Leslie Anthony, editor-in-chief. “It isn’t a throw-away.”
Mountain Life Annual cover
Mountain Life Annual cover

Anythony's experience includes duties as editor and creative director of SBC Skier, and an editor role at Peak Performance Journal.

Mountain Life Annual will cover global outdoor lifestyle with a Canadian focus. It will include activities such as rock climbing, swimming, skiing, as well as conservation concerns and activism. The 100-page publication boasts 12- to 18-page feature articles with minimal advertising and a $12.95 price tag, unlike the regional Mountain Life publications which are available for free.

A photo spread in the new Mountain Life Annual
A photo spread from the first issue of Mountain Life Annual

The entirety of the print edition also comes in a digital format and can be downloaded through iTunes. The digital version features extras like web links, videos, slideshows and behind the scenes content.
“The outdoor industry is growing and we want to encourage people to get out there and experience what this country has to offer outside,” said Todd Lawson, the magazine’s publisher. 
— Sola DaSilva
Story Tools
Most Recent News Comment
Jeff Shearer, says:
No, the morons are the media owners who run "sponsored content" for $ and don't understand that it w...
Most Recent Blog Comment
Jim A. says:
I also purchased an Android tv box just a short while ago, with the intent of cancelling or, at the ...
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports
Upcoming Industry Events