Canadian Magazine Industry News
29 January 2015,     CALGARY
Goodbye up! Hello WestJet Magazine
WestJet Magazine has unveiled a new look for the New Year. The magazine formerly known as up! is the official inflight publication for WestJet airlines and produces content about travel, trip experiences, and advice from travel writers, taste-makers and local experts. Design director Steve Collins and art director Teresa Johnston worked together to create the new layout. The WestJet website has also gone through a redesign in order to enhance the user experience.

From left: The January 2015 issue of WestJet Magazine, The December 2014 issue

"It was essential to give WestJet guests the most seamless, inspiring, accessible experience possible, because that's what they've come to expect," associate publisher Pritha Kalar said. "We're extremely proud of the new design, which is contemporary, highly visual and really expresses the passion and excitement of travel."

WestJet Magazine is published monthly by Calgary’s RedPoint Media & Marketing Solutions. Print copies are available on every flight (seat back of fleet) where approximately 50,000 guests travel on more than 500 flights everyday. It’s also available in WestJet airport lounges and select hotels. Subscriptions are available for hard copy and digital editions.

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