Canadian consumer magazine circulation drops in first half of 2012
THIS STORY HAS BEEN UPDATED—ABC data for the first half of 2012 has been released, and it shows an overall decline of 3.1% in paid and verified circulation for its Canadian consumer titles.
Of the 66 titles reporting, paid subs were down 5.9% collectively as of June 2012 compared to the same reporting period last year, while single copy sales slipped 1.6% overall during the same period according to the auditor.
Among the top 10 Canadian consumer titles ranked by total paid/verified circulation, Reader's Digest (#1) slipped 4% from ABC's June 2011 report, Maclean's (#4) dropped 5.7%, while Chatelaine (#2) and Canadian Living (#3) both made modest gains of just over 1% increase in circ. Chatelaine's French edition (#8) posted a gain of 2.3%.
For single copy sales only, Canadian Living (#1) made a big gain at the newsstand in the first half of 2012 compared to the same period in 2011, with an 8.2% increase. Hello! Canada (#4) dropped -18.2% at the newsstand according to ABC.