Time CEO Jessica Sibley said that the media brand has long focused on the leaders and ideas shaping the world, and that its expansion into Canada marks the next expression of that mission. She called Canada “one of the most exciting markets today.” For decades, Time published a Canadian edition that was a combination of Canadian and U.S. content, but it was scrapped in 2008. Time also recently launched editions in France and Africa, and said it now reaches more than 100 million people globally across all of its platforms.