Canadian Magazine Industry News
5 April 2012,     MONTREAL
TC Media signs ad agreement with PoolExpert
TC Media has expanded its digital network by signing an agreement to represent poolexpert.com with Canadian advertisers.

PoolExpert is a bilingual, subscriber-driven fantasy league management platform that receives 207,000 unique visitors and 22,000,000 page views a month during the hockey season, according to TC Media. "94 percent of users are male and adds to TC Media's available offer to hockey fans, notably The Hockey News website which receives 158,000 unique visitors a month," noted the company.

 


"PoolExpert is a leader in its field and we are proud to add this brand to our digital offering. The site has an engaged community of 225,000 subscribers and 10,000 subscribers to its newsletter, which makes it a preferred audience and one that is responsive to targeted advertising," said Dominique-Sébastien Forest, vice president, national digital solutions, TC Media. "This gives Canadian agencies and advertisers more opportunities to reach the highly desirable audiences of men and sports fans."
Story Tools
Most Recent News Comment
Anonymous says:
Not an industry first as Time did this last year first with an iPhone. What a horrible idea. High-en...
Most Recent Blog Comment
Jim A. says:
I also purchased an Android tv box just a short while ago, with the intent of cancelling or, at the ...
Blogs
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Masthead Web Edition Archives
More Archives