Canadian Magazine Industry News
28 February 2012,     TORONTO
TC Media taking over sales representation for Hearst Digital, Homes Publishing titles
TC Media has signed new, exclusive deals with Hearst Digital Media and Homes Publishing Group to take over sales representation in the Canadian market for sites including Elle.com and HomesMag.com.

The exclusive agreement with Hearst enables TC Media to represent the Canadian ad inventory for flagship properties Elle.com, ElleDecor.com, and WomansDay.com, while The Homes Publishing Group agreement includes ActiveAdultMag.com, CondoLifeMag.com, HomesMag.com, RenoAndDecor.com and MovingTo.com.

TC Media said it is now offering "high impact advertising opportunities on these sites" including sponsorships and custom ad units that can be targeted by category, brand, and audience.

TC Media (formerly Transcontinental Media) and Hearst Corporation completed a deal in June 2011, with Hearst gaining a 49 percent interest in Les Publications Transcontinental-Hachette (which became Les Publications Transcontinental-Hearst).

At that time, Rogers Media was the exclusive sales agent for Hearst Digital’s properties in Canada. In January 2011 Rogers renewed a deal to represent Hearst Digital titles including Cosmopolitan.com, Esquire.com and several others. Rogers continues a partnership with Hearst following the TC Media deal, confirmed a Rogers spokesperson.

These new agreements, which TC Media said are already in effect, "allow TC Media to take over exclusive sales representation in the Canadian market for a number of brand-name sites that greatly complement TC Media's premium digital network, now reaching 13.7 million unique visitors per month in Canada," reads a release.

"We are truly pleased to have become partners with Homes Publishing Group and to enhance our existing partnership with Hearst," said Andrea Fernandes, vice president, 360 solutions and digital sales, Toronto, TC Media. "Joining with these two partners helps us expand our digital offering in key categories to provide Canadian agencies and marketers with the opportunity to reach premiere audiences."

Kimberly Lau, Vice President of Business Development at Hearst Digital Media, added, "TC Media is our publishing partner for Elle Canada and Elle Québec, so it was only natural to have them represent our U.S.-based brands ... in the Canadian market. We are pleased to extend our partnership which will enable Canadian advertisers to seamlessly reach the Elle audience through TC Media's creative multiplatform offerings."

Michael Rosset, President of Homes Publishing Group, noted in the release, "We are glad to conclude this exclusive agreement with TC Media. Our brands will greatly benefit from their extensive experience in sales representation and their broad network across Canada."
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