Canadian Magazine Industry News
9 January 2012,     MONTREAL
TC Media buys Tout Magazine
TC Media (formerly Transcontinental Media) has bought Tout Magazine, a free publication with a circulation of 47,500 that serves the towns of Brossard, La Prairie, Candiac, Saint-Philippe, Saint-Constant and Saint-Luc in Quebec.

In addition, to "better reflect its new role as a weekly paper", the magazine's new name will be Tout Express.

TC Media said Tout has been published since 2004, changing over the years from a monthly to a semi-monthly and now to a weekly paper printed and distributed by TC Media.

 


"Tout Magazine became a weekly last Spring. At that time, our association with this independent allowed us to offer the whole Montérégie region to our advertisers on a weekly basis," explained TC spokesperson Katherine Chartrand. "We have since become close partners and decided to purchase the publication."

TC Media said it will be working with the current staff to operate Tout Express and Annie-Julie Ste-Marie will remain as publisher.

Michel Ste-Marie, Tout owner, is pleased with the transaction, noting, "It is with great pride that my team and I are joining the TC Transcontinental family, with whom we have always shared a business relation based on respect and trust. This is a new challenge for us, a challenge that we'll be taking on with enthusiasm."

Meanwhile, TC Media has also launched a new publication to serve the Valleyfield area, the Valleyfield Express, a free weekly distributed to more than 39,000 homes with a website, www.valleyfieldexpress.ca.

"This acquisition and new title are part of TC Media's strategy to complete its community paper network in the Montérégie, a network which now extends from Valleyfield to Sorel-Tracy and south to the U.S. border," reads a TC release.
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