Canadian Magazine Industry News
22 December 2011,     TORONTO
Walrus TV based on magazine content coming in January
Fans of The Walrus can now get their fill of the magazine's content in television form come the new year.

The Walrus Foundation and High Fidelity HDTV (eqhd channel) are launching Walrus TV and Walrustv.ca on January 10.

Walrus TV will feature "high-definition documentaries based on award-winning articles from the Walrus magazine", as well as web-exclusive broadcasts of Walrus events, readings from poets published in the magazine, and more.

 


Shelley Ambrose, executive director of The Walrus Foundation, said in an email that eqhd will create and produce the documentaries based on Walrus content. Walrus TV will air in "high rotation" on the station, with the content also available on the website as of 6 p.m. on Jan. 10, she added.

The Walrus offers sophisticated, in-depth journalism on topics ranging from politics and the economy to technology and the arts. The idea behind Walrus TV is to bring the intelligence and depth of the monthly magazine to a new format. Because our channels reflect similar objectives — to engage and stimulate people who like substance in what they read and watch — the alignment of content and channel is perfect,” said Ken Murphy, partner and co-founder of High Fidelity HDTV in a release on HDTV's website.

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