Canadian Magazine Industry News
14 September 2011,     TORONTO
SavvyMom Media acquires Vibe Family Publications
SavvyMom Media has extended its reach into Western Canada with the acquisition of the Vibe Family Publications

When the acquisition is complete, Vibe's babyvibe and kindervibe offerings will no longer publish under the Vibe Family brand. Subscribers will continue to receive mom-focused email content under the SavvyMom brand, while advertisers will be able to reach Canadian moms via SavvyMom's ShopSavvy, which will replace the babyvibe and kindervibe Marketplace advertising.

With the addition of babyvibe and kindervibe, SavvyMom said it grows its subscriber base by 20 per cent.

"As busy moms become more discriminating and consumers in general suffer from content overload, they are increasingly turning to trusted sources to help guide their purchase decisions," said Sarah Morgenstern, publisher of SavvyMom Media. "Vibe Family has built a recognized brand, trusted by moms throughout Western Canada."

SavvyMom Media offers weekly national and city e-newsletter; monthly EatSavvy, ShopSavvy and PartySavvy e-newsletters; ShareSavvy.ca, a user-driven review site; and the annual SavvyMom Entrepreneur of the Year Award, a readers' choice award celebrating mom-run small businesses.
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