has extended its reach into Western Canada with the acquisition of the Vibe Family Publications
When the acquisition is complete, Vibe's babyvibe
offerings will no longer publish under the Vibe Family
brand. Subscribers will continue to receive mom-focused email content under the SavvyMom
brand, while advertisers will be able to reach Canadian moms via SavvyMom's ShopSavvy
, which will replace the babyvibe
and kindervibe Marketplace
With the addition of babyvibe
said it grows its subscriber base by 20 per cent.
"As busy moms become more discriminating and consumers in general suffer from content overload, they are increasingly turning to trusted sources to help guide their purchase decisions," said Sarah Morgenstern, publisher of SavvyMom Media
. "Vibe Family
has built a recognized brand, trusted by moms throughout Western Canada."
offers weekly national and city e-newsletter; monthly EatSavvy, ShopSavvy
, a user-driven review site; and the annual SavvyMom
Entrepreneur of the Year Award, a readers' choice award celebrating mom-run small businesses.