Canadian Magazine Industry News
20 April 2011,     TORONTO
The MMA Guide comes out swingin’
A new magazine devoted to mixed martial arts (MMA) is set to debut at the end of April. MMA Guide bills itself as the only MMA-oriented print publication in Canada, and is the brainchild of Peace! publisher and editor, Harris Rosen.
 
 
“I have been publishing Peace! since 1992 in print and online. Peace! used to cover the UFC (Ultimate Fighting Championship) as well as health, lifestyle, a lot of the topics that MMA Guide will cover, so it was a natural progression,” said Rosen.
 
MMA Guide intends to make a big entrance with lots of fireworks. One-hundred thousand copies are planned for the initial issue, which features an exclusive cover feature with UFC heavyweight champion Cain Velasquez. Already, a short YouTube excerpt of the Velasquez interview has attracted scores of hits — 20,000 in the first 48 hours post-release. “We’re also involved in branding for around 20 events related to the big weekend,” said Rosen. “There’s going to be a companion website and social media as well.”
 
Distribution will include handout at UFC events (MMA Guide debuts in sync with UFC 129, which falls on April 30, 2011) as well as street teams and deployment in gyms and martial arts centres. The magazine is free.
 
Ad space for full-page, single-issue colour adverts is priced at $3,500; confirmed advertisers include Puma, Warner Bros./EB Games, Boston Pizza, Wild Wings, and the Progressive Conservative party.
 
“Pick one up, and I hope you like it,” said Rosen.
 
— Tom Czerniawski
Story Tools
Most Recent News Comment
John G says:
Congrats Jon. I guess you'll get lots of jokes about "winging it" now, probably already. Never thoug...
Most Recent Blog Comment
nick says:
Nice post,I brought android tv box on https://www.dd4.com last month,it's cheap and useful....
Blogs
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports