Canadian Magazine Industry News
13 April 2011,     TORONTO
Renovation Contractor magazine launching in May
A new print publication devoted to contractors working in the renovation industry is preparing to launch, with the backing of HGTV host and master contractor Jim Caruk.

Renovation Contractor magazine, with a controlled circulation of about 27,600, will mail out its premiere issue on May 5, releasing four issues in 2011 and settling to a bimonthly schedule in 2012.
 
 
“After 37 years in the business, I’d started to wonder why there wasn’t a Canadian publication dedicated to renovators that was actually written and published by the people, like me, who actually do this stuff every day,” said Caruk, who will serve as editor-in-chief. “This magazine is the voice of the trades, and comes equipped with no-holds-barred credibility.”

Toronto writer and editor Allan Britnell is managing editor.
 
The magazine established its circulation list with the help of Yellow Pages and Dun & Bradstreet, the business information broker. “Contracting as an industry is very fragmented,” said Renovation Contractor publisher David Chestnut. “Many of these contractors don’t belong to any associations or organizations, and they’re really trying to survive on their own. It’s a long process, and a difficult one. We hope to connect these contractors, perhaps develop a unified voice, bring these guys together.”
 
The first issue contains 52 pages. The magazine will boast a non-standard trim size of 9” X 10.875”. “We decided on the larger format as one of the ways to differentiate ourselves from similar publications,” said Chestnut.
 
It is framed in 8pt silk cover, matte AQ coating. The binding is saddle stitched, and the paper employed is 60lb silk text. Ads are priced at $8,350 for a full page in a single issue. Canada Post will handle distribution.
 
“Ad content will be geared to the trade, and include building materials, trucks, power tools — the kind of thing contractors want to read about,” said Chestnut.
 
— Tom Czerniawski
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