Transcontinental Media has confirmed it is closing Madame magazine, the French counterpart to Homemakers as of May 2011.

The closure of the magazine, which launched in 1965 will allow the company to focus its efforts on its growing brands in Québec, says Transcontinental Media senior vice president, business and consumer solutions group Pierre Marcoux. “Madame's readership was in some ways overlapping with that of other women’s magazines published by Transcontinental Media,” he says. “We will therefore continue to speak to their needs with titles such as Coup de pouce, Vita and Bel Âge, which offer comprehensive solutions to modern women’s concerns in every aspect of their lives.”


Marcoux says no jobs will be affected in the closure of Madame, with all staff being moved to other titles at Transcontinental Media.

Madame had a circulation of 101,000 according to the PMB spring 2010 report. It was not included in the fall 2010 numbers.