Contempo Media-published men’s style and lifestyle magazine Sharp Magazine
has signed a brand and content licensing agreement with Russian publisher Smart Readers.
The launch issue of Sharp Magazine in Russia
The contract will see Sharp Magazine
printed and distributed to about 150,000 readers eight times per year in Russia, says editorial and creative director Michael Le Fave. “Much of the content will be translated from the Canadian magazine,” he says. “Part of it will be produced in Russia by Smart Readers.”
is published six times per year in Canada, with a biannual SIP Book for Men. It distributes 146,000 copies, mainly through its partnership with the Globe and Mail and is CCAB audited.