Reader's Digest may still be #1 in terms of readership, but if the PMB data is any indication -- as bean-counter-turned-president Cioffi proudly claims it is -- then clearly his "multi-platform strategy" isn't relying that much on magazine readership: Overall readership for English magazines in Canada dropped 4.335% in a year, if you compare the PMB Fall 2010 data with the PMB Fall 2009 data. The magazine leading the way in the free-fall? Reader's Digest, which dropped a whopping 7.06% in that time. Now that the magazine is guaranteed to be even worse than it has been in the past 1.5 years (no researchers, no copy editors), I wonder how Cioffi will spin the numbers and define his "platform" next time... BTW, PMB stats: http://www.pmb.ca/public/e/index.shtml

Masthead eds: What's with these little Q&A fillers anyway? Call me Jaded, but I don't find they represent much value for the time I invest reading them. How about asking some legitimate questions, rather than simply providing a platform for some suit to gloat over what a wonderful job they're doing?

No offense intended, folks, but honestly .... "Reader's Digest at #1 confirms our multi-platform strategy is working" is a waste of digital ink.

Well said Jaded!! This is obvious boot licking. It seems those names we've read about for the past year, many times in a less than complimentary manner, have been given the editorial control. C'mon Masthead, we count on you folks for honesty and integrity. Either do the job right, or not at all.

Thanks for the comments, please contact me at vmaloney@masthead.ca, or 905-625-7070 ext. 222 if you want to talk about ideas for next year or just to chat about things you'd like to see on the site.