Canadian Magazine Industry News
9 December 2009,     TORONTO
BPA announces publisher site traffic “widget”
BPA recently announced a publisher “widget” that will provide real-time data feeds for websites owned by print media owners. It will provide the software code for the widget free to media owners participating with live data in the BPA Interactive Tool.

Manager of communications Glenn Schultz says the tool will update traffic metrics including daily page impressions and unique browsers using technology provided
BPA online widget
by Nielsen Online. “The tool will allow users to promote their entire brand rather than just one part,” he says.

Before the announcement the widget was tested on five or six sites by placing it onto their media kit pages and Schultz says feedback has been good. It has already been requested from a few members since yesterday’s announcement.

CCAB is the Canadian division of the international circulation auditing organization BPA.

Story Tools
Most Recent News Comment
Joe Glionna says:
Thank you for proving you don’t belong in my organization. Anyone can be an anonymous asshole. Cou...
Most Recent Blog Comment
Jim A. says:
I also purchased an Android tv box just a short while ago, with the intent of cancelling or, at the ...
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports
Upcoming Industry Events
Masthead Web Edition Archives
More Archives