Canadian Magazine Industry News
18 September 2009,     TORONTO
Men’s Fashion supplement sent out in newspapers across Canada
One-hundred and fifty thousand readers of The Globe and Mail, Vancouver Sun, Montreal Gazette along with strategic promotional copies are getting an added bonus today — a fall FASHION Men’s style special issue. An extension of FASHION magazine which is published by St. Joseph Media 10 times a year, the supplement was a good idea, says Douglas Knight, president of St. Joseph Media because of the large male readership the magazine has. “The editors of FASHION are always tracking what is going on in the world of men’s fashion because of the significant male readership,” he says. “They thought since there is so much going on they would do a men’s style guide for the fall, see what it would look like.”
The FASHION Men's style special features Justin Timberlake and was sent Sept. 18
The FASHION Men's style special features Justin Timberlake and was sent Sept. 18

The typical male readership of FASHION is 21% or 406,000 according to the latest PMB statistics, says Karen Cleveland, marketing and promotions director for St. Joseph Media.

The 68-page, standard size, perfect bound supplement had its launch party last night in Toronto, complete with a Hugo Boss fashion show, Audi sports car launch and a cigar and scotch tasting room. Knight says the style guide was well underway before the demise of men’s fashion magazine SIR, which was published by the Kontent Group and shuttered earlier this summer.

Based on the positive response, there is a good chance of a second issue for the supplement, says Knight. “The response has been extraordinary,” he says.” I think there is room for this, an appetite for it. It is quite likely we’ll be doing this again.”

— V.M.
Story Tools
Most Recent News Comment
Jeff Shearer, says:
No, the morons are the media owners who run "sponsored content" for $ and don't understand that it w...
Most Recent Blog Comment
Jim A. says:
I also purchased an Android tv box just a short while ago, with the intent of cancelling or, at the ...
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports
Upcoming Industry Events
Masthead Web Edition Archives
More Archives