It's the kind of arrangement we're probably going to be seeing a lot more of in the future: Best Health, published by Reader's Digest Canada, is now providing all the fitness and health content on Sympatico.ca. The section was rolled out through August and more than 1.5 million visitors have clicked so far.

"This partnership is a natural fit. We have an active on-line readership, fantastic content that resonates with Canadian women, and editorial staff that regularly engage and inform the growing Best Health community. And, the benefits to our advertising community are obvious; a multi-platform package to reach a very desirable demographic," said Tony Cioffi, CEO of Reader's Digest Canada, in a release. "This strategy is completely aligned with our vision of creating multi-platform communities based on branded content."