If you're not sick of the conversation about where journalism and the media are headed (and Masthead certainly hopes you're not), you might be interested in an event being hosted by "citizen media news outlet" DigitalJournal.com called "The Future of Media." It's taking place on Sept. 24 at Toronto's Drake Hotel (1150 Queen Street West) and it's free. Doors open at 7:30 p.m and seating is on a first-come, first-serve basis.

The event will take the form of a panel discussion between Rachel Nixon, director of digital media at CBC News and former editor at NowPublic; Richard Mcilveen, producer of the local late-night CTV News and the tech trends segment “Webmania”; Keith McArthur, senior director of social media and digital communications for Rogers Communications; Tim Shore, founder of Toronto news site BlogTo; and Chris Hogg, CEO of citizen journalism news outlet DigitalJournal.com.

The conversation will focus on "how the mainstream media are implementing user-generated content and what challenges news organizations face in the changing news economy today."

David Silverberg, managing editor for DigitalJournal.com, who will moderate the discussion, says the website is hoping to gain exposure from the event, while offering journalists and other interested parties to chance to discuss an important topic without having to pay an entry fee. The event is being promoted through Facebook, Twitter and YouTube.