OwlKids, publisher of Chickadee, Owl, Chirp and three other titles, has partnered with General Mills for a spring and summer promo: By typing a code placed inside the box of selected General Mills cereals onto the General Mills website, consumers can receive a free copy of an OwlKids magazine. “I’ve been to many grocery stores and I just see it everywhere,” says OwlKids group publisher Jennifer Canham “It’s a great promotion. We’ll get more subscriptions. Everybody is happy.”

General Mills also struck the same deal with publishing giant, Transcontinental Media. Fans of Cheerios, Multi-Grain Cheerios, Honey Nut Cheerios, Cheerios Oat Cluster Crunch and Oatmeal Crisp can get a single free copy from a selection of 12 Transcontinental titles, including Elle Canada, Western Living, The Hockey News and Homemakers.

The offer will last until the end of August and is available nationwide.