Canadian Magazine Industry News
27 May 2009,     TORONTO
Buy a box of cereal, get a free magazine
OwlKids, publisher of Chickadee, Owl, Chirp and three other titles, has partnered with General Mills for a spring and summer promo: By typing a code placed inside the box of selected General Mills cereals onto the General Mills website, consumers can receive a free copy of an OwlKids magazine. “I’ve been to many grocery stores and I just see it everywhere,” says OwlKids group publisher Jennifer Canham “It’s a great promotion. We’ll get more subscriptions. Everybody is happy.”

Yes, there's a Nesquik cereal
General Mills also struck the same deal with publishing giant, Transcontinental Media. Fans of Cheerios, Multi-Grain Cheerios, Honey Nut Cheerios, Cheerios Oat Cluster Crunch and Oatmeal Crisp can get a single free copy from a selection of 12 Transcontinental titles, including Elle Canada, Western Living, The Hockey News and Homemakers.

The offer will last until the end of August and is available nationwide.
— Christal Gardiola
Story Tools
Most Recent News Comment
Jeff Shearer, says:
No, the morons are the media owners who run "sponsored content" for $ and don't understand that it w...
Most Recent Blog Comment
Jim A. says:
I also purchased an Android tv box just a short while ago, with the intent of cancelling or, at the ...
Blogs
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports
Upcoming Industry Events