Canadian Magazine Industry News
15 April 2009,     VANCOUVER
Mining.com Magazine moves to digital-only format
Mining.com Magazine, a Vancouver-based, quarterly publication launched early last year by InfoMine Inc., is going digital; the April issue will be the last one offered in print. Rising printing and shipping costs sparked the decision to kill the paper and ink edition, editor Cecilia Jamasmia said.

The magazine has a wide international market and the cost of shipping to Chile, the U.K., South Africa and Australia ate into profits. “Just the printing and the mailing was like three times the total cost of the magazine for a year,” Jamasmia said.

Mining.com Magazine focuses on in-depth coverage rather than hard news.
Print revenues were based on ads and subscriptions but with the move online, but the move to digital will see an end to paid subscriptions. The magazine will now rely on advertising from companies like Gold and Associates, Amex and Caterpillar and on sales of special reports and data.

The magazine covers all aspects of international mining, including exploration financing, development and production with special attention paid to social and environment issues. The focus will be on in-depth coverage, analysis and profiles instead of hard news.

Mining.com has about 60,000 registered subscribers.

Mining.com's next step is to launch a Spanish version and increase frequency to bimonthly.

Contact: 604-683-2037
— Jon Kennedy
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